GEORGETOWN, 20 July 2025 — With Guyana’s general elections just over 40 days away, the People’s Progressive Party/Civic (PPP/C) is intensifying its campaign across the regions. On Saturday, Albion Estate Road in East Berbice-Corentyne (Region Six) turned into a sea of red as supporters flooded the party’s latest rally—touted as the largest since the July 14 campaign launch in Kitty, Georgetown.

At the centre of the rally stood General Secretary of the PPP/C and Vice President Dr. Bharrat Jagdeo, delivering a speech that blended mobilising urgency with a defense of the PPP’s track record. “Live, sleep, eat PPP for the next 40 days,” he told the crowd, urging local leaders and volunteers to take the campaign door-to-door in villages, homes, and shops.

In the 2020 election, PPP/C secured approximately 40,000 votes in Region Six. Jagdeo made it clear: this year, the goal is 55,000. “Don’t think you can only come to this rally,” he said. “Go back to your village and plan so on the first of September, we can walk into another victory.”

The rally’s size and energy reflect the PPP/C’s strategy in the 2025 election cycle—combining mass mobilization with messaging centered around economic revival, trust, and policy delivery. Unlike other rallies focused on entertainment or symbolic optics, the Albion gathering had a clear call to action: turnout, turnout, turnout.

Jagdeo used the occasion not only to energise the base but also to contrast the PPP/C’s performance with its competitors. “We haven’t been able to do all we want to do,” he said, referencing the challenges of governing through the COVID-19 pandemic and reviving an economy in flux. “We had to take care of our people from COVID, we had to then breathe life back into the economy,” he added, a nod to the administration’s stimulus programs, GOAL education grants, housing initiatives, and energy investments.

“We need to fix a lot of things in the future but only one party can do that, and that is the People’s Progressive Party,” Jagdeo declared to cheers.

Trust and deliverables were recurring themes. “We don’t say ‘soon’ or ‘shortly.’ We say exactly what we’ll do, when we’ll do it, and how we’ll pay for it,” he said—an apparent swipe at WIN party candidate Azruddin Mohamed, who, when asked by journalists about his plans, responded only that they would be shared “very soon” and “shortly.”

While Jagdeo did not name Mohamed directly, his comments drew a clear contrast between the PPP/C’s manifesto-focused campaign and opponents still in the process of defining theirs. In this context, Jagdeo called on supporters to not just vote, but become vocal defenders of the party’s legacy and future agenda. “You have to defend this party, you have to defend its legacy,” he said.

The PPP/C’s pitch in Region Six has deeper strategic value. Traditionally a PPP/C stronghold, Berbice remains a key turnout engine. With younger voters entering the rolls and new parties vying for influence, reinforcing loyalty while expanding reach remains central to the party’s regional strategy. Minister Susan Rodrigues recently noted that the party’s candidate slate includes over 30 individuals under 30 years old—many from Indigenous and hinterland communities—an attempt to refresh its image while holding on to its base.

Saturday’s rally also served as a test of campaign logistics ahead of Nomination Day. With regional organizers reporting over 5,000 volunteers across Berbice villages, the party says it will blanket the region with canvassing drives, neighborhood meetings, and WhatsApp-based voter outreach in the weeks ahead.

PPP/C’s ability to merge traditional mobilisation with digital and demographic outreach is seen as one of its competitive advantages. While the opposition’s rallies have so far drawn modest turnouts, the PPP/C has leaned into its large-format events to showcase strength and enthusiasm.

Political analysts believe the Berbice region could serve as a bellwether for broader electoral energy. “A 55,000-vote target in Region Six is ambitious, but not out of reach,” said pollster Vishal Mohan. “If they hit that number, it could set the tone for the coastal corridor.”

Meanwhile, civil society groups monitoring the campaign have urged all parties to focus on peaceful messaging, inclusive engagement, and issue-based debate. The Guyana Elections Commission (GECOM) recently reminded all parties to submit candidate lists by July 24 and adhere to the Code of Conduct signed in June.

With just over a month remaining, the race now shifts into high gear. Jagdeo’s rallying cry in Albion—while steeped in party loyalty and urgency—also reaffirmed the PPP/C’s emphasis on turnout discipline, especially in its base regions. Whether that intensity translates into electoral success on September 1 will depend not just on rallies and rhetoric, but on follow-through at the grassroots level.

For the PPP/C, the message is clear: the time for persuasion has passed; the countdown is on—and it’s all hands on deck.